As you are contemplating your marketing plan, you may be considering TV advertising, rather than online video, but there’s one reasonwhy you should be strongly considering doodle animation as part of your marketing plan.
And that is:
TV advertising is a dying medium. The younger generation are watching more programmes online, via the likes of Netflix and Amazon Prime video which don’t ahow ads. And when we’re focused on terrestrial TV shows rather than scrolling through Instagram at the same time, we’re recording the shows on our set-top boxes so that we can fast-forward through the ads.
Nowadays, we’re more likely to see ads online than on TV, and this is where doodle animation comes into play.
Doodle Animation videos capture and keep attention through the combination of visual (cartoon images being hand-drawn), and audio (voiceover and music).
The hand-drawing action keeps our attention by making our brains think: ‘What is being drawn next?’ whilst the cartoon images help to simplify complex messages, helping the viewer to remember key points of your message days, weeks or even months later.
A Doodle Animation video (also known as a Whiteboard Animation Video or Video Scribe) can pack in a lot of information because there is not the same constraint on time or style that there is in a TV ad.
Most TV ads are approximately 15 to 30 seconds of promotion for a product, and that same 15 to 30 second spot is repeated over and over with nothing new added. This sort of “saturation” advertising relies upon repeated airing and flashy tactics to be remembered by the viewing audience, in part because TV viewers tend to be distracted.
A Doodle Animation Video does not operate by this saturation method. The only limits on its length or content are what you place on it. This can give you ample time to reinforce your brand’s message while providing detailed information through a much longer video. The video can also be used in web advertising.
Video sites like YouTube will even allow you to use lengthier videos as advertisements; viewers may “skip” after 15 or 30 seconds or watch the entire video and the companies are charged less or not at all for videos not watched to completion. Both options give you a captive audience that you simply do not have on television.
A high-quality television ad can be expensive just in its production, and the costs don’t stop there. You must also pay for ad time, which can vary depending on the length of your ad, the popularity of the show during which you wish to advertise, and how often you want your ad to run.
There is no need for there to be extra money invested beyond the initial cost to produce the video. A Doodle Animation video can be uploaded to YouTube for free, and it can be viewed repeatedly from your channel at no additional cost to you.
If you choose to use the video as an advertising tool that you pay to place on certain websites, you may still do so, but it is not a necessity to get your video to an audience.
YouTube is owned by Google, and it gives preference to videos from its affiliate site. This means that videos from YouTube are not only more likely to be suggested in a basic search on the site, but they are also given greater preference when a user conducts a video search.
For no cost at all, you can get better distribution through the most-used search engine on the internet; that kind of exposure on television would be astronomically expensive.
If you want good return on your money, doodle video production is a great way to go. The cost to get it to an audience is entirely up-front; you need only pay for extra advertising spots if you choose to use them. And by placing a video on YouTube, you have the benefit of preference on the world’s most popular search engine, which can pay in more ways than one.
Creating a Doodle Animation video is not easy, and it takes plenty of time to create the animation. Here at Cartoon Media, we want to help you achieve better conversions on the products and/or services you are selling. We will customise and properly design a whiteboard video for you at the best possible price. We regularly aim to make our whiteboard animation videos look effortless, and provide an interactive feeling for all viewers.
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We can provide you with a quality Doodle Animation video that will convert more visitors into buyers.
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Cartoon Media specialise in compelling animated marketing and training videos that get people to notice you, understand you, believe in you and buy from you. Contact us today for a great value quote and helpful advice.