How to Create An Animated Whiteboard Video That Will Transform Your Business

If you are searching for a proven way to attract attention, hold it, and convert prospects into loyal customers, then a Whiteboard Animation could be the breakthrough you need. Across the web, video dominates, and the unique pull of a Whiteboard Animation makes it one of the most effective tools for any marketer.

At Cartoon Media, we create professional Whiteboard Animation that educates, entertains, and persuades. Before you launch your next campaign, here are the essentials you must know to make a Whiteboard Animation that truly delivers.

Here’s a video that we created in 2012 explaining why more and more businesses are using whiteboard animations successfully:

1. Why Choose Whiteboard Animation?

People watch billions of hours of video online each month. A Whiteboard Animation works differently from standard video because viewers naturally want to see the drawing completed. That curiosity ensures they stay until the end, absorbing your message along the way.

A clear story combined with the simple style of a Whiteboard Animation means your audience enjoys clarity and fun together. Research shows that Whiteboard Animation often doubles the average watch time compared with other video formats. That means more people finish the video and reach your call to action.

For marketers, the fact that many competitors have not yet adopted Whiteboard Animation gives you a strong edge. Early use of Whiteboard Animation is a way for your brand to lead.

2. Should You Outsource or Create Your Own Whiteboard Animation?

A major decision is whether to attempt your own Whiteboard Animation or hire experts. There are basic software options for making Whiteboard Animation, and some business owners try to do it themselves. Yet the result often looks generic, especially when stock images replace real artistry.

Professional Whiteboard Animation is different. At Cartoon Media, every scene is hand-drawn by skilled cartoonists. A two-minute script may take days of artwork and hours of editing, plus narration aligned with your message. Each part of the Whiteboard Animation is built for maximum impact.

If you do have design skills, you might experiment with software like Videoscribe. But remember: a persuasive Whiteboard Animation is far more than drawings. You need scriptwriting, pacing, and professional voice work. Outsourcing ensures the Whiteboard Animation becomes a sales asset, not just a sketch.

3. Crafting the Script for Whiteboard Animation

The script is the backbone of every Whiteboard Animation. Without a story that is both clear and compelling, even the finest visuals will fail.

Two core approaches dominate:

Informational Whiteboard Animation that explains a product, service, or process.

Storytelling Whiteboard Animation that illustrates real problems and solutions.

Consider a manager facing long queues and staff shortages. A Whiteboard Animation could sketch the frustration of lost customers and then reveal how your service fixes the problem. That change, drawn in real time, makes the Whiteboard Animation relatable and memorable.

When people see their own challenges reflected, a Whiteboard Animation makes your solution unforgettable.

4. How Long Should a Whiteboard Animation Be?

The right length depends on your purpose. If you want a simple product introduction, one minute of Whiteboard Animation may be enough. Explaining a complex system could justify five or even ten minutes of Whiteboard Animation.

In most cases, one to three minutes works best. This allows time to inform, build trust, and present a clear call to action. At Cartoon Media, our Whiteboard Animation packages are designed with these lengths in mind, although longer options are available if the story requires it.

The golden rule: relevance keeps attention. A longer Whiteboard Animation will hold interest if the audience continues to gain value.

Here is an example of one of our Whiteboard Animation Video:

As a general norm however, 1 to 3 minute videos are the most common and work great, especially when used as an ice-breaker to give the viewers enough information about you and your business for them to want to find out more. That’s why our packages are based around 1, 2 and 3 minute lengths, although we can do whiteboard videos that last much longer.

5. Where to Use Your Whiteboard Animation

Placement is critical. Some brands put their Whiteboard Animation directly on the homepage. Others place a Whiteboard Animation beside a sign-up form, enquiry button, or order page.

Social media is also powerful for distributing Whiteboard Animation. Platforms like YouTube, Facebook, and LinkedIn reward engaging video. When prospects see your Whiteboard Animation before purchase, they arrive informed and ready to act.

Even if you already have strong calls to action, experiment by adding a Whiteboard Animation close to them. A hand-drawn arrow pointing to a button inside the Whiteboard Animation can double engagement.

Final Thoughts

Whiteboard Animation is no passing trend. It is a proven way to simplify messages, capture attention, and drive sales. By using professional cartoonists, writers, and voice artists, you can develop a Whiteboard Animation that informs, delights, and persuades.

We specialise in Whiteboard Animation built for impact, and we can help your business communicate with clarity and style.