Tips On How To Promote Your New Animated Marketing Video

When you have ordered an Animated Marketing Video for your company and it is ready to face the world, there are many options in order to get it across to people in the most efficient way possible. You can start from your own website, various social media channels and advertising channels, but there are some tips and tricks that can help you maximise the impact of your video.

1.Social Media

The majority of successful businesses have social media accounts on Facebook, Twitter, Instagram, LinkedIn, and even Snapchat. But the potential there is sometimes missed. A great little trick to do is to create around ten snippets of your new post linking to your video with variations of the title, statistics, quotes, and statements from the content. That way you can share the same video multiple times without annoying your followers and leading them to believe that you don’t have anything new to offer.

Another great way to share on social media, is groups. Add your company page into relevant groups and post away! People who are interested in a specific topic are more likely to engage if your video promises valuable insights. For tips on integrating explainer videos into your broader social strategy, check out Explainer Videos in Your Marketing Funnel.

2.Your Company Website

An Explainer Video on your homepage will be used to briefly outline your product or service, and explain why you are better than your competitors. Because visitors to your site will leave within 8 seconds if they can’t find anything engaging, this is where an Explainer Video can reduce your bounce rate, increase visitor engagement, and thus improve your website’s Google ranking.

A test of 95 000 landing pages confirmed that the higher your video is on the page, the higher the play rate will be. You are actually doing your audience a favour by putting interesting and introductory material above the fold on high-traffic pages, so that people can understand your business better. You can also add sharing buttons in the bottom of your video to make it as easy as possible to share the content.

For more insights on using storytelling to make your explainer videos more compelling, see The Power of Storytelling in Explainer Videos.

3.Email Lists

If you have built a strong email list over the years, this is a prime opportunity to promote your new content. Embed a thumbnail of the video into your email and hyperlink it directly to the video, adding some introductory text. You can also ask recipients for their opinion to spark a conversation.

Interestingly, including the word “video” in your email subject line boosts open rates by 19% and click-through rates by up to 56%. You could also add a link to your video in your email signature so it is seen by every recipient over a period of time.

4.Advertising

To get your video and your company in front of new audiences, YouTube advertising is an excellent option. Your budget doesn’t need to be huge, but knowing your audience and their interests is key. Use online keyword tools to find popular keywords related to your business.

Then, target your campaign geographically and choose whether it will appear as a display ad or a pre-roll ad that plays before related videos. You can even target people who have previously visited your website. YouTube is widely respected among global brands, and nearly every top 100 brand has used YouTube ads at some point.

For businesses exploring other styles of animated videos, Animated Whiteboard Videos can also be an effective addition to your marketing strategy.