How to Use Explainer Videos in Your Marketing Funnel

Explainer videos are more than just creative tools; they are powerful assets that can guide your audience from awareness to conversion. By using the right type of video at the right stage of your marketing funnel, you can increase engagement, build trust, and drive more leads and sales.

Here is how you can strategically use Whiteboard, 2D, and Doodle Explainer videos in every phase of your marketing funnel.

Awareness Stage: Attract New Viewers

At the top of the funnel, your goal is to grab attention and make people aware of your brand. Viewers at this stage are just discovering your business, so your video should be engaging, educational, and easy to understand.

Best video styles:

• 2D Animation: Perfect for brand introductions and product teasers.
• Doodle Videos: Great for social media ads that need a friendly, human touch.

Tips:

• Keep it short, between 60 to 90 seconds.
• Focus on your audience’s pain points rather than your product.
• Include your brand logo and tagline for recognition.

Example:

A marketing agency could use a 2D Animated video showing how businesses waste ad budgets without proper analytics, then hint at their solution at the end.

Consideration Stage: Educate and Build Trust

In the middle of the funnel, prospects are evaluating options. They already know their problem but need to understand why your product or service is the best solution.

Best video styles:

• Whiteboard Animation: Excellent for explaining complex products or processes clearly.
• 2D Animation: Effective for showing product demos or feature overviews.

Tips:

• Create videos that compare solutions or answer common questions.
• Use data, visuals, and storytelling to position your brand as an expert.
• Include testimonials or case studies to build credibility.

Example:

A software company could use a whiteboard explainer to show how its automation tool saves time compared to manual workflows.

Conversion Stage: Inspire Action

At the bottom of the funnel, your audience is ready to make a decision. Your video should focus on showing value, creating urgency, and encouraging action.

Best video styles:

• Whiteboard Animation: Ideal for presenting offers and clear calls to action.
• Doodle Videos: Great for internal or onboarding videos that make customers feel welcomed and supported.

Tips:

• Add a strong call to action like “Book a Demo” or “Get a Free Quote.”
• Keep your message concise and benefit-driven.
• Place your videos on landing pages, emails, and thank-you pages.

Example:

A creative agency could feature a 60-second whiteboard video on its pricing page that explains how its process guarantees results.

Post-Purchase: Educate and Retain Customers

Explainer videos do not stop after a sale. You can use them to train clients, share tips, and increase customer satisfaction.

Best video styles:

• Doodle Videos: For quick tutorials and product walkthroughs.
• Whiteboard Animation: For step-by-step guides or onboarding sequences.

Tip:

Consistent post-purchase content reduces support tickets and builds long-term loyalty.

Final Thoughts

When used strategically, explainer videos can move prospects smoothly through every stage of your marketing funnel. The key is to match your message and tone with your audience’s mindset.

At Cartoon Media, we help businesses plan, script, and produce effective explainer videos for every stage of the customer journey. Whether you need a Whiteboard, 2D, or Doodle Video, we can help you turn complex ideas into clear, compelling stories.

Let us help you engage and convert your audience through the power of explainer videos.