How Much Does an Explainer Video Cost in 2025?
One of the most common questions businesses ask before starting a project is “How much does an explainer video cost?” The answer depends on several factors including animation style, video length, and production quality. In 2025, prices remain flexible but the value of a well-crafted explainer video continues to grow.
Average Cost of an Explainer Video in 2025
As of 2025, a professionally produced explainer video typically ranges from £2,000 to £10,000 per minute, depending on your goals and creative approach. Here’s a quick breakdown:
- Whiteboard Animation: £2,000–£4,000 per minute – simple, clear, and educational.
- 2D Animation: £3,000–£7,000 per minute – more dynamic with branded characters and movement.
- 3D Animation: £6,000–£10,000+ per minute – detailed, high-end visuals for advanced storytelling.
While these figures vary by provider, they offer a realistic benchmark when planning your marketing budget.
What Affects Explainer Video Pricing
Several elements determine how much your explainer video will cost:
- Style and Complexity: Simpler designs are faster to produce while custom illustrations or 3D assets increase the price.
- Length of the Video: A 60-second video costs less than a 2-minute one.
- Script and Storyboard: Quality storytelling is essential as the script alone can define success.
- Voiceover and Music: Professional narration and sound design enhance impact.
- Revisions and Collaboration: The more rounds of feedback required, the higher the cost.
Why Quality Matters More Than Price
A cheap video might save money upfront but it can hurt your brand if it looks unprofessional. A great explainer video, however, works as a long-term marketing asset improving customer understanding, boosting conversions, and positioning your brand as credible and trustworthy.
When you invest in expert storytelling and polished visuals, your explainer video becomes an educational tool and sales driver rolled into one.
Getting the Best ROI for Your Budget
To make sure your investment delivers results:
- Start with a clear brief. Define your goals, target audience, and key message.
- Keep it concise. 60–90 seconds is usually the sweet spot.
- Focus on clarity, not complexity. Simple visuals often perform best online.
- Choose a team that understands your brand voice. Animation should reflect your company personality and values.
Example: Value in Action
Imagine a startup explaining its new software platform. A £3,000–£4,000 2D animation can break down a complicated concept into an engaging 60-second story. That single video can be used across your website, social media, email marketing, and sales calls creating value far beyond its initial cost.
Key Takeaways
Explainer video costs in 2025 range from £2,000–£10,000 depending on style and complexity.
Whiteboard and 2D animation remain cost-effective and versatile.
Focus on storytelling and message clarity to achieve the best ROI.
Bring Your Vision to Life
Whether you need a whiteboard explainer or a fully animated 2D video, Cartoon Media helps businesses create videos that educate, inspire, and convert.
Ready to get a quote?
To discuss your next animation project and discover how much value the right video can bring to your brand.