Are you still not sure about the benefits of video marketing? Professionally produced animated Explainer Videos can be used in multiple ways to grow your business and make your professional life easier.
Let’s show you just 10 common business problems that can be solved with an animated explainer video.
1. Improve Google Ranking
In the ever-changing world of search algorithms, Google’s updates can be pretty frequent, not to mention pricey if you’re relying on SEO companies to keep your website on the top shelf. But guess what? There’s a more streamlined way to land on Page 1 of Google for your favorite keywords, and it’s got some fantastic video marketing perks in the mix.
So, here’s the scoop: Trying to get an Explainer Video to cozy up on Page 1 of YouTube for your main keywords is like catching a break in a bumpy ride. This is where the cool connection between Google and YouTube comes into play. You see since Google owns YouTube, they’ve decided to throw YouTube videos right into their search rankings, giving you not one but two chances to shine.
To boost your odds, make sure your top keywords are front and center in your video’s Title, Description, and Tags. And, don’t forget to slip a link to your website in the video’s description – that’s your secret weapon.
Now, while Google keeps shaking things up with its algorithm updates, the video marketing perks served by YouTube give you a nifty shortcut to supercharge your online presence and snag that prized top spot in the search results. And hey, don’t forget, as YouTube’s algorithm evolves in 2023, it’s not just about what you say; it’s about keeping your viewers happy – that’s what really floats YouTube’s boat.
2. Camera Shy? No Worries!
Okay, let’s face it. Video marketing is all the rage these days. But here’s the catch – if you’re visibly jittery on camera, it can be a bit of a turn-off for your audience. Instead of drawing them in, you might just send them running.
But, no need to sweat it! There’s a solution that’s as cool as a cucumber. Animated Explainer Videos are like the superheroes of the video marketing world. They’ve got this knack for captivating new customers and making your brand shine like a pro.
Oh, and here’s the kicker – in our custom Explainer Videos, we roll out the red carpet with a professional voice artist. You can even pick the accent that suits your vibe. So not only will your video look fantastic, but it’ll sound just as amazing. Talk about some serious video marketing benefits, right?
3. Help People Understand What You Do
We understand that articulating your business’s value proposition concisely and persuasively can sometimes be a challenging task. That’s precisely why we’ve developed a meticulous script consultation process. This process enables us to gain comprehensive insights into your business, target audience, competitors, and overall objectives.
Our goal is to craft a script that not only concisely but also powerfully communicates the core benefits of your product or service. Furthermore, we possess the expertise to frame your message within an engaging narrative, demonstrating how a typical customer stands to gain by choosing your offerings.
Enhancing comprehension is the name of the game. Once your audience comprehends your value proposition, they are significantly more inclined to convert. This is where the undeniable video marketing benefits shine through, elevating your business to new heights.
4. Stand Out From The Competition
In today’s fiercely competitive landscape, brand longevity and customer loyalty remain as vital as they were two decades ago – if not more so. In fact, they are the bedrock of a successful business journey. In a world overflowing with options, standing out from the crowd is paramount.
So, what sets you apart? What makes your offerings truly exceptional? Why should potential customers choose you over the sea of alternatives, even if your prices lean towards the higher side? These are precisely the questions we delve into during our free video consultation process for all our marketing and branding videos.
Our mission is crystal clear: to spotlight the unique qualities that define your business. We meticulously carve out a narrative that articulates what makes you distinctive, what you excel at compared to your competitors, and why your value proposition goes beyond mere pricing. In essence, our video marketing benefits are designed to not only attract the right customers but also instill in them the confidence to invest in your products or services.
5. Lower Your Website Bounce Rate
Typically, the average bounce rate hovers between 46% to 56%. If your bounce rate is higher something might be amiss. You could be attracting the wrong audience to your website, or perhaps your landing pages lack the engagement factor.
Your website has a fleeting window of less than 10 seconds to captivate a new visitor before they hit the exit button. What’s more, you have less than a second for them to decide if they like your first impression enough to trust you. If your site predominantly presents static content in the form of text and images without swiftly conveying why your business is precisely what the visitor is seeking, you run the risk of them growing disinterested or perplexed, ultimately driving them toward your competitors.
But here’s where the magic happens – by featuring an Explainer Video prominently at the top of your homepage, you can significantly enhance visitor engagement. This not only keeps them glued to your site for longer but also works wonders for your Google ranking. Moreover, it boosts the likelihood of visitors progressing further down your sales funnel, ultimately reaping the video marketing benefits you’ve been seeking.
6. Turning Visitors into Inquiries
So, your website has done its job – your visitor now understands your business and how it can cater to their needs. But what’s the next step? Clarity here is key. That’s precisely why most of our marketing videos conclude with a compelling Call to Action, be it a request for a quote or a booking for a discussion.
Now, if your ideal customer typically craves more in-depth knowledge than what a brief animated video can provide, you’ve got options. You can place an opt-in box right next to or just below your video. Here, they can drop in their email address in exchange for a deeper dive into your offerings, like a free report or a detailed brochure.
Once you’ve got their email, you’re all set. You can seamlessly slot them into an automated email sequence. This sequence delivers valuable insights, tips, and links to various pages on your site, enticing them to keep coming back for more. With each interaction, the chances of them making a purchase from you grow.
Moreover, your emails can invite them to reach out for any queries, either by responding directly or by using your website’s contact form. It’s all about nurturing that connection and leveraging the video marketing benefits to turn visitors into loyal customers.
7. Streamline Sales Conversations
Do you often find yourself or your sales team spending precious minutes on every sales call explaining your business and why it outshines the competition? Well, time is money, and those moments are better spent sealing the deal.
Here’s the game-changer: Featuring your Explainer Video prominently at the top of your homepage, across your social media platforms, and on your Google My Business page ensures that a significant chunk of potential customers will have watched it before reaching out to you. This translates to saved time, smoother sales calls, and an increased likelihood that they’ve already bought into your product or service.
8. Your Business Stops When You’re Asleep
Imagine having a dedicated salesperson working round the clock, tirelessly promoting your business even while you’re catching some Zs. Sounds like a dream, right? Well, that’s one of our everyday realities, serving customers worldwide. Our website continually generates inquiries because anyone can access our videos at any time of day.
Once your Explainer Video is all set, it’s time to put it to work. Feature it prominently on your website and across your social media channels. The return on your investment can start rolling in within weeks, or even days, and it won’t stop there. Your video will continue to be a tireless advocate for your business, making you money while you sleep. That’s the beauty of video marketing benefits – they keep the momentum going, 24/7.
9. Staff Training Not Working
Whether you’re teaching new staff technical skills, like how to use your internal computer systems, sales or marketing skills, or other skills like how to complete an appraisal form (we’ve even created a video explaining how staff should be parking their vehicles!), Explainer Videos can help to make your training effective and memorable. The combination of spoken words and animated images will help your staff to understand and remember the key points of your training months later.
If you have a number of offices in different locations, you don’t need to worry about hiring multiple training staff. Just send the link to your Explainer Video to all relevant staff, and you can even set up an online test to mark their understanding (you can Google ‘Online Test Software’ for available options).
10. Your Live Presentation Needs a Killer Introduction
We’ve all experienced ‘Death by Powerpoint’ when watching a live presentation, with multiple slides made up of bullet points and the odd piece of clip art.
Whether you’re speaking to a group of colleagues, potential investors or staff, you want your audience to be switched on and engaged while watching you speak, not travelling to the Land of Nod.
Opening your speech with a short, animated Explainer Video will give your audience something different and entertaining to watch, and will set the scene for your presentation, helping you on your way to a standing ovation.
Is your business affected by any of the problems above? If so, click here to contact us and we’ll show you how we can help you build your business with a professionally-produced animated Explainer Video.