1. Video Sales Page
Creating a stand-alone sales page with an engaging video is something that the majority of successful businesses do in order to turn casual shoppers into business leads and long-term customers. A video is the perfect medium for introducing your company to new people who have searched for or stumbled across your website. You can add in a very specific call to action, like asking them to subscribe to your newsletter, asking to order a free sample from you or simply asking them to buy from you. If the video has a clear message, looks great and is easy-to-understand, there is a high likelihood that the person watching it will be influenced by it. Combined with other marketing efforts, a sales page is a very powerful and personal way to introduce yourself to potential clients. This kind of video could be in any style, from animation to the classic talking-head video.
2. Teach Through Video
When your business offers a complicated service or an innovative product, there’s a chance that the essence of them could be explained through a video in a simpler way compared with using long text posts or images to try to get the idea across to people. Animated explainer videos can demonstrate how well you know your stuff and show how invaluable your knowledge is for targeting and fulfilling their specific needs, whether you’re offering a product or service. These educational videos build trust, which breaks down many barriers that exist between a company and its customers. With animation, you have endless options of showcasing your business, which can be an amazing thing if you want to be creative and produce an engaging and fun video.
3. Video Testimonials
A great way to build trust with your potential clients is to let past customers show how they rated your product and service. Video testimonials can make the review more personal than a simple quote from the client, because you can see their emotions and hopefully, sincere gratitude. When new customers see a testimonial in video form, they will be more likely to buy from you, because they feel like there’s an actual person behind the words. People are visual learners, so having that extra personal touch is vital for them to connect with the company. If you would like something different, there’s also an option to animate the whole thing and make the person who’s talking into an animated character based on their voice testimonial.