1.Make it the best 8 seconds ever
The average person decides with the first 8 seconds if they want to continue watching your video or not, so you have to grab their attention as fast as you can. Marketing experts and video producers generally recommend to create a video that is short and to the point. The video needs to have value and give an answer to an important question: ’Why should people watch it?’. Is it because it will teach them something new, because it will motivate them to act, or because it will make them think about an issue? Depending on the product or service that you offer, all of these questions could be important.
2.Entertain and engage
As online video content is growing exponentially, people’s attention spans have shortened significantly. We now want to be surprised by watching something creatively different. You could achieve that in many ways, for example by creating an animated explainer video instead of a regular (and often boring) talking head video. That works especially well if your business revolves around a complex product or a service that is difficult to put in words. Animation can make people understand even the most challenging concepts, because there are no limits to our imagination, and talented artists can create anything you like from scratch.
Around 65% of your audience are visual learners and can retain information that they see much better than auditory info. And one of the most powerful methods you can use for video marketing is to educate your audience. The possibilities are endless. You could inform your potential new customers about your product or service. You could teach them how to use it or when to use it. You could tell them the story behind your company and how it can change their everyday lives.